Blueberry Unveils Rebrand and Website Overhaul to Empower Traders

Blueberry, a leading Australian online trading broker, has launched a comprehensive rebranding initiative, complete with a modernized visual identity and redesigned digital platforms. The MOVE underscores the firm's commitment to clarity, precision, and trader empowerment in an increasingly noisy market.

The revamp includes a refined logo, updated typography, and fully redesigned client and partner websites. Dean Hyde, Founder and Managing Director, emphasized the strategic intent behind the refresh: "Traders today are overwhelmed by noise and hype. Blueberry has built the opposite, putting simplicity, speed and precision at the centre of the experience."

This transformation coincides with Blueberry's expanding global footprint, as both retail and professional traders increasingly seek brokers that prioritize performance and transparency over complexity. The new branding directly reflects Core trader values—precision, discipline, and control.